Our Mission

BESALT, LLC is a multi-branch creative company built on faith, purpose, and excellence. Founded by Jordan “Jay Doulos” Dollerson, BESALT exists to glorify God and influence culture through authentic creativity that uplifts, inspires, and transforms.

Rooted in the words of Jesus in Matthew 5:13 — “You are the salt of the earth”, BESALT’s mission is to empower people to Be Salt — to preserve what’s good, bring out the best in others, and be a positive force for change in every area of life. We encourage you to wear your BESALT merch in hopes that it becomes a conversation starter—one that leads to an invitation to a life surrendered to Christ.

Operating across multiple expressions — BESALT Apparel, BESALT Records, and The BESALT Pod — the company bridges faith and creativity in modern, relevant ways. Whether through music, media, fashion, or conversation, BESALT stands for excellence, community, and purpose-driven innovation.

At its core, BESALT is more than a brand — it’s a movement, calling a generation to live with conviction, create with excellence, and represent Christ boldly in culture.